Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists In a higher price per purchase industry such as automobiles, however, a 20% difference in the price dramatically alter the purchasing decision process. For example, the traditional benefit of sourcing leverage that operational scale provides has a limited benefit for Domino’s in that a 20% saving in raw material purchase price only reduces the price of pizza by ~$1-$2/pie, which is not nearly enough to attract/retain most customers. However, in the “pizza” business, there are limitations to the operational levers that can be pulled in order to maintain a competitive edge. Since its founding in 1960, Domino’s has maintained pizza delivery as core to executing against this business model and has maintained its leadership position in the space by continuously investing in, adapting, and improving it’s operating model. Randomcaseprotagonist found himself pondering, “Will I get home in time to enjoy my pizza – pizza that was cooked by Ecem, my favorite Domino’s pizza chef?”ĭomino’s ability to create value for its customers, capture value for its shareholders, and share value with its ecosystem centers around its ability to deliver customers delicious pizza in a convenient and consistent way. Everything seemed so transparent and the order was being processed lighting fast. Suddenly, he found himself in an unexpected race against time: the Domino’s Tracker ® tool estimated exactly where along the production process his order stood. Approximately 90 seconds later, his order was placed: two golden medium pies of pizza and a side of stuffed cheesy bread. The thought of pizza suddenly rushed into his mind causing him to grab for his phone. Peering out of the window of his uber at 1:30 AM EST, he pondered what his next move would be.
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